December 2020 Meeting: Your Personal Value Proposition

Join us December 21, 2020 for our monthly WNO meeting. This month's topic: Your Personal Value Proposition featuring Merrill Rutman.

Please register before 12/21/2020 - 1:00 PM EST to ensure receipt of meeting link.

The reason many people find it difficult to land a job or even an interview is their failure to address the single overriding concern of all hiring decision makers: “If my open position is your ideal opportunity, why should I hire you instead of any other equally-qualified applicant?”

Any believable response requires a clear, credible and convincing argument, with proof points and some measure of exclusivity, of the business benefits that you and possibly you alone offer to the hiring or­ganization and its customers. These business benefits, which transcend your qualifications, are the foundation of your personal value proposition.

A job search is a sales process. You, the job seeker, are the seller. The “product” you are selling is your service: the responsibilities and tasks you offer to undertake to advance a company’s business. Your customer is the company’s hiring authority. Like any customer, hiring authorities respond to reasoning that appeals to their needs, whatever they perceive those needs to be. The hiring authority’s decision is based on his or her perception of who among the contenders offers the value proposition that will best satisfy business needs, whether those needs are stated or unstated in the job announcement. The can­didate whom the hiring authority perceives to offer the strongest value proposition gets the job.

Every hiring decision works that way.

This presentation explains how to determine and articulate your personal value proposition and make it the basis of your appeal.

Merrill Rutman is a professional résumé writer and job search coach who helps job seekers answer the two key questions on the minds of prospective hiring authorities: “What can you do for me? Why should I hire you to do that rather than another equally-qualified candidate?” Merrill helps his clients express the business benefits they provide in language that resonates with corporate executives and business owners, benefits that transcend qualifications and that hiring authorities cannot afford to ignore.

Merrill is a former executive recruiter and award-winning technical writer. His full background is on LinkedIn. He welcomes telephone inquiries: (201) 447-1664.

Register today!